Eaton Multilingual marketing and product content for a global power management company
Partner project by Sigma Technology
Project profile
- CustomerEaton
- PartnerSigma Technology
- IndustryPower Management
Challenge
Eaton, a global power management company, needed a professional content partner able to deliver Chinese- and English-language material across formats ranging from whitepapers and product posters to website copy and visual information graphics for brand communication.
Solution
Content first, design second
- Develop the message
- Align the design
Two steps in this order: shape the editorial message first, then adapt the visual design around it.
Technologies
- Whitepapers & product posters
- Information visualizations
In focus
- Bilingual brand communication
- Audience-appropriate content
Results
Eaton expressed strong satisfaction with the quality of the content development and its internationally oriented design style. The collaboration has grown into a long-standing, trusted partnership, with Sigma Technology established as Eaton’s ongoing content service provider.
- Bilingual content (CN/EN)
- Whitepapers to website copy
- Long-standing partnership
Project profile
- CustomerEaton
- PartnerSigma Technology
- IndustryPower Management
Technologies
- Whitepapers & product posters
- Information visualizations
In focus
- Bilingual brand communication
- Audience-appropriate content
