BMW Group A personalised workspace for sales and marketing
Partner project by ETECTURE · Part of Sigma Technology Group
- 80,000users covered by the roles and permissions model
- 6 monthsto the first MVP
Project scope and milestone
Project profile
- ClientBMW Group
- PartnerETECTURE / Sigma Technology Group
- IndustryAutomotive
Challenge
Employees and dealers need access to sales and marketing content in a workspace suited to their responsibilities.
Solution
Connect the portal with media management
The portal is built on Liferay. An integrated digital asset management system organises different types of media.
Personalise the workspace
Topics, news, tasks and upload areas provide access tailored to what users need.
Build towards the first MVP
Functional and technical analysis, followed by a high-level concept, preceded the initial implementation. The team worked using an agile approach.
From concept to MVP
- Analysis
- High-level concept
- MVPwithin 6 months
The project phases run in this order: analysis, high-level concept, then MVP. The first MVP was delivered within six months.
Technologies
- Liferay
- Digital Asset Management
- responsive frontend
In focus
- Personalisation
- Media management
- Roles & permissions
Results
A responsive workspace brings together personalised content and media management. The first MVP was delivered within six months, with a roles and permissions model covering 80,000 users.
- Content tailored to user needs
- Structured media management
- Desktop and mobile access
Project profile
- ClientBMW Group
- PartnerETECTURE / Sigma Technology Group
- IndustryAutomotive
Technologies
- Liferay
- Digital Asset Management
- responsive frontend
In focus
- Personalisation
- Media management
- Roles & permissions
